Team | ODC Drinks
Alok Mathur
Chief Troublemaker, Co-founder & CEO
Alok holds a degree in Engineering and an MBA from the University of Oxford. He spent 14 years in the corporate world working for Indian automotive giant Tata Motors in India and in the UK before co-founding Soul Tree, the UK's biggest Indian wine brand.

He is a Fellow of the Royal Society of Arts, and was Chairman of the Midland Wine & Spirit Association until February 2018. When not in professional drinks mode Alok may still be found drinking at a watering hole or at a do or a hospitality or drinks industry event.
Gorvinder Butter
Sales Ninja, National Sales Manager
Gorvinder, or Gov, has been with the team for 5 years and has several years of cross-industry sales experience. He is deeply passionate about the cause.

An Arsenal fanatic and keen 5-a-side footballer, Gov is most likely to be found in the company of friends and with a glass in hand.
Denis O'Flynn
Non Executive Director
Denis is former Managing Director of Pernod Ricard UK, owners of brands like Chivas Regal, Jameson, Absolut, Mumm and Jacobs Creek. He has served in various roles in Diageo prior to joining Irish Distillers and serving as their Managing Director.

With 35 years of experience in the drinks industry Denis has a wealth skills as well as connections nationally & internationally.
Melvin D'Souza
Product Geek & Creative Chimp, Co-founder & Non Executive Director
Melvin holds a degree in agriculture from Georgia University and an MBA from the University of Oxford. His professional background and experience includes managing sales and marketing for his family's business across India, South East Asia, the Middle East, and Africa. He also founded Farmhouse Chicken in 1999, a 35-strong chain of meat retail outlets across the cities of Mumbai, Pune, and Nasik in Western India.

When he’s not working Melvin can be found wearing down a treadmill somewhere, playing the guitar, or cooking up a mean barbeque.
Pavi Binning
Pavi is former President and CEO of George Weston Limited, one of North America’s largest food processing and distribution groups and the parent company of Weston Foods and Loblaw Companies Ltd. The group owns businesses like Selfridges and Associated British Foods. He was previously Board Member of Loblaw Companies (Canada’s largest retail chain), CFO at Nortel Networks, CFO at Hanson plc and Marconi, and had held various positions at Diageo including CFO Europe, CFO Americas, and Head of Corporate Finance.

Pavi is Fellow of the Chartered Institute of Management Accountants UK.
Richard Bampfield
Richard is one of only 356 Masters of Wine in the world, and a well known speaker, wine expert, and consultant. He is the man behind Lidl’s current range of wines and is responsible for significantly enhancing not only the range of wines but the budget supermarket’s reputation as a wine retailer.

Richard is known for his business and commercial acumen perfectly complementing his prowess as a wine expert.
Sunny Sharma
Ops Wizard, Operations Manager
Sunny deftly keeps the business going like a well oiled machine. Usually the least visible but most critical member of the team, Sunny adds extra value to the team with both his creative and technical skills. His eye for detail and strong belief in the brand make him a key addition to the firm, and as a keen guitarist he helps keep morale high in the office on those long days.

Sunny is a huge Manchester United fan.